Post by account_disabled on Jan 2, 2024 8:52:39 GMT
Image Pexels Worst rebrands Twitter Earlier this year after acquiring Twitter in October Elon Musk announced that the popular social media platform would be rebranding to X This change was huge abrupt and hasnt stuck with of people still referring to X as Twitter. Why Elons new venture isnt new or different besides a handful of features X and Twitter are practically the same and operate in the same space. The decision has left loyal users and the rest of reason for the brand other than Elons fondness for the letter X.
So far the rebrand has proven unsuccessful since Elons takeover the platform has lost of its daily active users. Image BBC Tropicana Worldwide famous fruit juice brand Tropicana is known for its bright bold packaging. Their bestselling product Tropicana Pure Premium is a staple in many households and rakes in a whopp Mobile App Development Service ing million per year. Back in Tropicana launched its new product packaging replacing the popular orange with a straw to a glass of orange juice. By doing so Tropicana removed the distinguishing features from their packaging and made the product unidentifiable for loyal consumers. The star product lost its premium feel and became a generic supermarket product. A brands visual identity is key in resonating with consumers Tropicanas decision failed to consider audience opinion and preference.
Ain sales and a loss of million forced Tropicana to return to its original design just two months later. Acknowledging the return to Tropicanas original design Neil Campbell President at Tropicana North America stated We underestimated the deep emotional bond they had with the original packaging What we didnt get was the passion this very loyal small group of consumers have. That wasnt something that came out in the research. Those consumers are very important to us so we responded.
So far the rebrand has proven unsuccessful since Elons takeover the platform has lost of its daily active users. Image BBC Tropicana Worldwide famous fruit juice brand Tropicana is known for its bright bold packaging. Their bestselling product Tropicana Pure Premium is a staple in many households and rakes in a whopp Mobile App Development Service ing million per year. Back in Tropicana launched its new product packaging replacing the popular orange with a straw to a glass of orange juice. By doing so Tropicana removed the distinguishing features from their packaging and made the product unidentifiable for loyal consumers. The star product lost its premium feel and became a generic supermarket product. A brands visual identity is key in resonating with consumers Tropicanas decision failed to consider audience opinion and preference.
Ain sales and a loss of million forced Tropicana to return to its original design just two months later. Acknowledging the return to Tropicanas original design Neil Campbell President at Tropicana North America stated We underestimated the deep emotional bond they had with the original packaging What we didnt get was the passion this very loyal small group of consumers have. That wasnt something that came out in the research. Those consumers are very important to us so we responded.